Greenwashing – the latest consumer scam
Those of us who want to practice conservation are always looking to spend our money wisely by purchasing eco-friendly products. This is trickier than one would think. Companies are doing everything possible to give themselves and their products a reputation for being ecologically responsible. Their marketing experts are busily engaged in “green-washing”, while consumers are confused into buying products which give a misleading impression about their environmental impact. This excellent 8-minute video can help.